OUR BELIEFS SHAPE US
At Mediabrands, we believe that values shape behavior and drive performance. We have a strong community and a culture of care at Mediabrands as a result of a set of shared values that we have as a network.
Our values are simple:
- Respect for all
- Accountability to excellence
- Commitment to diversity, equity & inclusion
- Collaboration through trust
- Responsibility to our communities and to our future
These values translate into a myriad of everyday actions in our agencies and brands, and also into leadership positions we take as Mediabrands in the industry including:
Media Responsibility
Following the launch of Mediabrands’ Media Resposibility Index last year, a social media platform audit based on Mediabrands’ Media Responsibility Principles, geared towards protecting brands and the communities that a brand serves, the Mediabrands UK team have launched the Partner Survey, as a way of embedding the agency’s Media Resonsibility Principles (MRPs) into their broader
Mediabrands UK is proud to have achieved certification on the IAB Gold Standard 2.0. The IAB Gold Standard is an initiative which aims to improve the digital advertising experience, helps compliance with the GDPR and ePrivacy law, tackles ad-fraud and upholds brand safety. Gold Standard 2.0 is an enhancement on the previous version which now
Diversity, Equity and Inclusion
Mediabrands Appoints Aisha Suleiman as Head of Diversity, Equity & Inclusion, EMEA
IPG Mediabrands and Kinesso today announce the appointment of Aisha Suleiman as the network’s first Head of Diversity, Equity and Inclusion (DE&I) for the EMEA region. In this newly created role, Suleiman will oversee the agency network’s efforts in DE&I strategy, planning and execution, holding local leadership accountable to the global network’s diversity commitments and
“Hire more women.” “Hire more Black and Brown people.” “Take an ad out at NYC Pride.” Some organizations follow a haphazard checklist for diversity then wonder why their efforts produced no tangible results – goals aren’t met, projects are stagnant and the halls look the same as ever. That’s because true diversity reflects meaningful change,
Sustainability and Purpose
Mediabrands UK & Ireland has signed up to Ad Net Zero, the UK advertising industry’s commitment to reach real carbon net zero by 2030. Representing a seismic shift in the way our industry operates, measures and awards our work, Ad Net Zero is led by the latest climate science and will be a vital tool
There are lots of great ideas and intents being shared around about what a post-COVID world might look like, but I call a little ‘BS’ on a lot of it. Not because I am a cynic or a naysayer – far from it – but because I think we underestimate how much Henry Ford’s nine-to-five
Privacy and Data Ethics
Mediabrands UK is proud to have achieved certification on the IAB Gold Standard 2.0. The IAB Gold Standard is an initiative which aims to improve the digital advertising experience, helps compliance with the GDPR and ePrivacy law, tackles ad-fraud and upholds brand safety. Gold Standard 2.0 is an enhancement on the previous version which now
If Cambridge Analytica had been employed by a large FMCG company, utilised the same methods and driven incremental but meaningful share gains, and then been uncovered, would the concern and interest be so high? I somehow doubt it. The storm would have been contained to a marketing teacup; the fine unnoticed by many. But the
