Our Values

OUR BELIEFS SHAPE US

At Mediabrands, we believe that values shape behavior and drive performance. We have a strong community and a culture of care at Mediabrands as a result of a set of shared values that we have as a network.

Our values are simple:

  • Respect for all
  • Accountability to excellence
  • Commitment to diversity, equity & inclusion
  • Collaboration through trust
  • Responsibility to our communities and to our future

These values translate into a myriad of everyday actions in our agencies and brands, and also into leadership positions we take as Mediabrands in the industry including:

 

Media Responsibility

Following the launch of Mediabrands’ Media Resposibility Index last year, a social media platform audit based on Mediabrands’ Media Responsibility Principles, geared towards protecting brands and the communities that a brand serves, the Mediabrands UK team have launched the Partner Survey, as a way of embedding the agency’s Media Resonsibility Principles (MRPs) into their broader

Mediabrands UK Achieves IAB Gold Standard

April 12, 2021 | Share this article
Brand SafetyMedia ResponsibilityPrivacy and Data Ethics

-

Mediabrands UK is proud to have achieved certification on the IAB Gold Standard 2.0. The IAB Gold Standard is an initiative which aims to improve the digital advertising experience, helps compliance with the GDPR and ePrivacy law, tackles ad-fraud and upholds brand safety. Gold Standard 2.0 is an enhancement on the previous version which now

Diversity, Equity and Inclusion

Deidre Smalls Landau

Why diversity means change, belonging… and profit

January 4, 2020 | Share this article
Diversity, Equity and Inclusion

Deidre Smalls-Landau - Chief Marketing Officer and EVP, Global Culture, UM

“Hire more women.” “Hire more Black and Brown people.” “Take an ad out at NYC Pride.” Some organizations follow a haphazard checklist for diversity then wonder why their efforts produced no tangible results – goals aren’t met, projects are stagnant and the halls look the same as ever. That’s because true diversity reflects meaningful change,

MEASURING MINORITIES: IS EXPENSIVE SAMPLE PREVENTING INCLUSIVE RESEARCH?

October 24, 2019 | Share this article
Diversity, Equity and Inclusion

Michael Brown - Partner, Insight & Cross-Culture, UM

Costly fieldwork means researching LGBTQ+ people is prohibitively expensive for many, creating a barrier to market research that is truly inclusive, writes Michael Brown as he calls for a cross-sector push for change. It is within the reach of everyone in the market research sector to hone our practices in order to give a voice

Sustainability and Purpose

Mediabrands UK & Ireland Supports Ad Net Zero

March 3, 2021 | Share this article
Sustainability and Purpose

-

Mediabrands UK & Ireland has signed up to Ad Net Zero, the UK advertising industry’s commitment to reach real carbon net zero by 2030. Representing a seismic shift in the way our industry operates, measures and awards our work, Ad Net Zero is led by the latest climate science and will be a vital tool

We will never be the same again, but hopefully we might look similar

May 20, 2020 | Share this article
Sustainability and Purpose

Fiona Johnston - CEO, Australia, UM

There are lots of great ideas and intents being shared around about what a post-COVID world might look like, but I call a little ‘BS’ on a lot of it. Not because I am a cynic or a naysayer – far from it – but because I think we underestimate how much Henry Ford’s nine-to-five

Privacy and Data Ethics

Mediabrands UK Achieves IAB Gold Standard

April 12, 2021 | Share this article
Brand SafetyMedia ResponsibilityPrivacy and Data Ethics

-

Mediabrands UK is proud to have achieved certification on the IAB Gold Standard 2.0. The IAB Gold Standard is an initiative which aims to improve the digital advertising experience, helps compliance with the GDPR and ePrivacy law, tackles ad-fraud and upholds brand safety. Gold Standard 2.0 is an enhancement on the previous version which now

Ben Tuff

‘We can’t be cowed into shame on data’

August 19, 2019 | Share this article
Privacy and Data Ethics

Ben Tuff - Chief Product Officer, APAC, UM

If Cambridge Analytica had been employed by a large FMCG company, utilised the same methods and driven incremental but meaningful share gains, and then been uncovered, would the concern and interest be so high? I somehow doubt it. The storm would have been contained to a marketing teacup; the fine unnoticed by many. But the