Mediabrands UK & Ireland has signed up to Ad Net Zero, the UK advertising industry’s commitment to reach real carbon net zero by 2030.
Representing a seismic shift in the way our industry operates, measures and awards our work, Ad Net Zero is led by the latest climate science and will be a vital tool in helping both Mediabrands and its clients achieve their climate goals.
Ad Net Zero is comprised of a 5-point action plan:
- Get your house in order (aimed at reducing operational emissions)
- Curb emissions from ad production
- Curb emissions from media planning, buying & distribution
- Curb emissions through awards and from events
- Harness advertising’s power to support consumer behaviour change
As supporters, Mediabrands backs the ambition of reducing the working practices of UK advertising to real net zero by end 2030, and will be taking steps to put the Ad Net Zero Action Plan into practice across the network over the next six-12 months.
