IPG Mediabrands Releases First-Of-Its-Kind Partner Survey, Following Launch Of Media Responsibility Index

Following the launch of Mediabrands’ Media Resposibility Index last year, a social media platform audit based on Mediabrands’ Media Responsibility Principles, geared towards protecting brands and the communities that a brand serves, the Mediabrands UK team have launched the Partner Survey, as a way of embedding the agency’s Media Resonsibility Principles (MRPs) into their broader

Mediabrands UK Achieves IAB Gold Standard

Mediabrands UK is proud to have achieved certification on the IAB Gold Standard 2.0. The IAB Gold Standard is an initiative which aims to improve the digital advertising experience, helps compliance with the GDPR and ePrivacy law, tackles ad-fraud and upholds brand safety. Gold Standard 2.0 is an enhancement on the previous version which now

IPG Mediabrands Releases First-of-Its-Kind Media Responsibility Audit of Social Media Platforms

YouTube’s Headstart In Brand Safety Efforts Help Them Top The Audit Rankings NEW YORK–(BUSINESS WIRE)–IPG Mediabrands today released its Media Responsibility Audit, the first-of-its-kind, as part of a larger effort aimed at enhancing brand safety and media responsibility in advertising. The social media platform audit was based on the Media Responsibility Principles Mediabrands recently released

Marketers Extend Their Social-Media Scrutiny Beyond Facebook

IPG Mediabrands begins a quarterly report on social platforms’ practices By Nat Ives The July advertiser boycott against Facebook Inc. over the way it handles unwelcome content generated some results, at least in the eyes of organizers, and a flood of headlines. But parts of the ad industry also are taking a wider look at

Mediabrands Introduces Media Responsibility Principles

NEW YORK–(BUSINESS WIRE)–Mediabrands today released its 10 Media Responsibility Principles (MRP) as part of a larger effort to balance brand safety and brand responsibility in advertising. While “Brand Safety” protects the brand, “Brand Responsibility” protects the communities that a brand serves, weighing the societal impact of the content, the publishers and services, and the platforms

We Need to Address the Elephant in the Room: Facebook

It goes without saying: these are difficult times. Recent events – including the pandemic and numerous injustices that have been committed against Black, Indigenous, People of Color (BIPOC) – have weighed heavy on us all. We as a society are at an inflection point, and it’s time for us as marketers to get off the

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IPG Mediabrands Releases First-Of-Its-Kind Partner Survey, Following Launch Of Media Responsibility Index

Mediabrands UK Achieves IAB Gold Standard

IPG Mediabrands Releases First-of-Its-Kind Media Responsibility Audit of Social Media Platforms

Marketers Extend Their Social-Media Scrutiny Beyond Facebook

Mediabrands Introduces Media Responsibility Principles

We Need to Address the Elephant in the Room: Facebook