Chloe Hawking Appointed CEO Reprise UK & Ireland
We’re excited to announce that Mediabrands has appointed Chloe Hawking to the position of CEO for Reprise UK & Ireland – the network’s performance media marketing agency.
An exceptional leader, with a wealth of experience driving complex digital, programmatic, data-driven and performance marketing strategies for world leading brands, Chloe will be responsible for all UK and Ireland Reprise entities in London, Leeds, Dublin and Peterborough, including the Stickyeyes Group. Chloe will join Reprise in the coming months and report into Mediabrands UK & Ireland CEO, Richard Morris and join Reprise’s EMEA Leadership team under EMEA President, Jimmy Schougaard.
Chloe joins from PHD Global, where she held the role of Chief Digital Officer and has recently returned from maternity leave. Chloe has been pivotal to PHD’s digital acceleration over the past three years working with clients such as Volkswagen, Audi, HSBC, Bayer, Diageo, Porsche and Hewlett Packard amongst others, to deliver growth through new digital capabilities. Prior to that she held a number of digital leadership roles across numerous media and specialist digital agencies, both in the UK and in Australia.
Chloe’s appointment further enhances Reprise’s performance media and marketing offering, removing frictions in the customer experience by activating precision media and dynamic content.