Mediabrands UK & Ireland has signed up to Ad Net Zero, the UK advertising industry’s commitment to reach real carbon net zero by 2030. Representing a seismic shift in the way our industry operates, measures and awards our work, Ad Net Zero is led by the latest climate science and will be a vital tool
There are lots of great ideas and intents being shared around about what a post-COVID world might look like, but I call a little ‘BS’ on a lot of it. Not because I am a cynic or a naysayer – far from it – but because I think we underestimate how much Henry Ford’s nine-to-five
In celebration of Earth Day, IPG Mediabrands’ OOH business unit Rapport is rolling out an offering to clients to help make billboards and bulletins more environmentally friendly. The shop will work with clients to apply a smog-eating coating to OOH products that will clean the air by converting harmful greenhouse gasses into harmless nitrates. “As