Following a very extensive and highly competitive pitch process, Honda has awarded its media planning and buying account in Europe to UM, ending a five-year relationship with Dentsu.
UM will take over the business, worth an estimated £50m, across all the Japanese car brand’s European markets.
This is a huge win for UM EMEA, and perfectly demonstrates our strength as a network.
Honda recently announced an accelerated ‘Electric Vision’ strategy, which will see all of its mainstream European models electrified by 2022. It is UM’s Futureproofed approach, as well as the agency’s ‘now and next’ approach to marketing, and first class data solutions, that will help Honda succeed in building a more sustainable future.
Chris Skinner, UM EMEA President, said, “Honda’s Electric Vision is digital transformation at its best. They are using world-leading technology to build a more sustainable future and we couldn’t be happier to be joining them on such an exciting journey. During this pitch process, our aim was to prove that UM’s offering is truly unique and would make us the most progressive and future-facing agency they could work with.”
